Revolutionary BH Easy Emotion in the Netherlands

02/01/2012

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For the first time ever, BH has attended the leading bike trade show in the Netherlands: FietsVAK 2012. This is the first visit BH pays to the Dutch market, which has brought the electric bike to the forefront in Northern Europe.

BH chose the revolutionary Easy Emotion range to enter this complicated closed market. The technological strengths of BH’s e-bikes, which got very positive feedback at FietsVAK, are their best credentials.

Neo, BH’s spearhead

‘We showcased our NEO range, with the motor in the rear wheel and the battery integrated into the frame. A unique product, there’s nothing like it on the market. We believe the NEO bikes have a huge potential in the Dutch market,’ said Unai de la Fuente of BH Bikes Europe.

In fact, our NEO range won last year’s Eurobike award for best design and functionality.

We know from users’ feedback that if you try a NEO, you will inevitably fall in love with it. For this reason, at BH we have implemented a sales system based on bike trials. ‘Unfortunately, there were no demo tracks at the Dutch cycle show, and they’re necessary to sell our products. So, we’ll centre our sales strategy on trials with our dealers in the country,’ De la Fuente added.

FietsVAK was held from 29 to 31 January 2012. It drew over 6,000 trade visitors who showcased new products, trends and innovations in the bike industry.

•    For more info on the NEO bikes, visit bh-emotion.com and read these articles:
o    Article on the NEO bikes
o    Technology section: RDS system